Obstacle.co

The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs

How You Continue to Decrease Your Chances of Making Money with Your Blog

Updated: July 30, 2017

I’m going to get a little personal in this post.

Not about my personal life but I’m going to pretend it’s just you and me sitting in a quiet bar enjoying whatever libations you like. I’ll have a dirty martini with blue cheese stuffed olives please.

Going through the history of this site it started off strong. I was banging out posts left and right because I knew I had to get a jumpstart on this “how to make money blogging” niche. After a bit I slowed down a little and focused on writing much meatier pieces of content.

After that, I stopped.

I didn’t quit on the blog but I set out on a mission.

From the beginning this blog was meant to go hand-in-hand with its sister health blog, Thrive/Strive and follow its progress. But as I continued to see blogs in other niches and people curious if you could make money with them I started up a couple of other blogs.

You see, it’s very easy to make money blogging when you talk about how to make money blogging. I’ll get into that a bit later in this post but for now, keep that in mind.

What I had to find out is what it takes to make money in other niches.

Why?

Because that’s how my mind works.

I see all of these people around me wanting to start blogs but they want to do so around things they enjoy. Plus, many of them think that they can’t start a blog on how to make money if they don’t have a blog on how to make money.

Sneaky side note: Go through the history of many how to make money blogs to see how they began. Don’t be surprised if a lot of them started as something else and when they got some traffic they pivoted over to the how to make money stuff. It’s hard to find some that actually have blogs in other niches that do well.

I created blogs in the following niches:

  • Personal finance (pretty similar to how to make money)
  • Homesteading
  • Beauty and fashion
  • Women’s interests
  • Productivity

I didn’t go full out on these blogs because I have clients and my own projects but I wanted to dip my toe in the water to see what it’s like.

Along the way, I learned a few things. It’s these things that have almost stopped me in my tracks. I’m sharing these things because some of you are fighting a losing battle. You are trying to create a lifestyle using a game plan that just isn’t going to work for you.

I don’t say this to discourage you. I say this to open your eyes to a better way.

Every penny that I earn starts with my blogs. I’ve put together a free 12-day blogging bootcamp for you that goes through every step that I take to build a successful blog.

→ Free 12-Day Blogging Bootcamp ←

Making Money in Different Blog Niches

I touched upon some of this stuff in my post on the 7 different blog niches that make money but I want to take a different angle here and expand upon some of the points.

A lot of the blog advice that you read (even the stuff that I provide) comes at you as a one size fits all kind of thing.

While a lot of advice is general enough it can work for your blog, not everything will apply.

Different Strokes, Different Things to Do

For example, if you run a fashion blog…wooooooooooo you have a long ride ahead of you.

The fashion industry is a completely different beast.

While I can get away with just writing on a site like Obstacle.co and building it up, fashion requires you to step up and create an actual brand that people attach themselves to.

Writing a blog can sometimes be akin to writing in a journal. Over time when you make more and more money you want to think about your overall brand and building a strong one.

With a fashion blog if you aren’t hitting with a strong brand from the beginning then you are in trouble. If you are running it solo and you are throwing your personality out into the world then you are in trouble.

I can write as many fashion list posts as I want but the majority of the audience is simply going to browse Instagram and Pinterest looking at pictures. They don’t care as much about the words.

You really have to buckle down and get creative with how you bring people to the site and in all honesty, most people aren’t up for that.

Make Money Early and Quick, Then Evolve

I’ve always been against ads as a way to make money on a site but that has changed recently. While I still can tell you that long term ads aren’t going to help you that much if you are really looking to scale your revenue, what they can do is provide you with a quick jumping off point.

One of the biggest struggles with starting a blog is making money with a blog. If you can get over that first hurdle everything becomes a little bit easier.

Because I have super high goals with my projects (millions each year) I kept on looking at the long term plan instead of the short term steps.

If you can get a blog up to 100,000 page views a month (depending on your niche this isn’t that hard with Pinterest) and then get into an ad network like AdThrive you will make between $600 – $1000 a month.

That’s a decent start and that is only with ads. Scale that up to 500,000 page views a month (!!!) and you are looking at $3,000 – $5,000 a month.

making money with blog ads

This is where things start to get interesting.

I’m going under the assumption that you aren’t making money any other way.

Because you are making money that takes a little bit of the financial burden off of you, you can start to think of other ways to make money with your blog. You know how to write content that generates page views and those page views are bringing in revenue so that allows you to start thinking about how to expand.

Maybe you start to invest more time into affiliate marketing and talking to your list. Maybe you start talking to your audience to discover their problems so you can create a product. The point is when you already have money coming in, it makes the rest of the journey a bit easier.

Using this logic I have no problem with throwing up ads on a blog as a starter kit. However, I won’t do it unless the ads are going to bring me money and are quality. That’s why I go with ad networks like AdThrive or Mediavine.

They only accept blogs that do at least 100,000 page views a month (AdThrive) or 30,000 pageviews a month (Mediavine) so it takes a little bit of work to get there. For me, there is no reason to waste my valuable ad space on ads that are only going to bring me $10 a month.

Much better off letting your readers focus on your content.

Again, I’m not saying throw ads up on your site on day 1. Take the time to build up your traffic, understand what makes your readers tick, and then hit them with ads.

You Have to Become a Maker

Most people won’t like this one but from what I’ve found it is essential. Ads will only take you so far and depending on your niche, affiliate marketing can only take you a little bit further.

If you really want to reach that level of fuck you money, then you need to become a maker.

That means making your own products.

These could be books, courses, seminars, physical products (don’t really scale as well), worksheets, songs, images, or whatever.

With a few exceptions, every blogger that I’ve come across that does over $50,000 a month does so because they have their own products. This is important because some of you jump into niches where coming up with a product is almost impossible.

Remember how I talked about the fashion niche? Coming up with a product that sells there is really hard unless you decide you are going to start a clothing line.

If you are happy with $2,000 – $5000 a month then you can just stick to ads. If you are in the right niche (cough how to make money cough) and you get enough traffic you can do decently well with affiliate marketing pushing that total up.

However, if you want to go next level you need a product of your own.

“I don’t know what type of product to make.”

That’s a completely different conversation to have but look around and see what others are offering.

Confirmation Bias Is Strong Everywhere

I stopped a lot of my activity because I was stuck in a dilemma. I could keep on writing what I usually do and coasting along or I could really find a way to help bloggers become successful.

Many people that are successful selling self-help type of stuff base their products on their own experience.

Not experiences, just experience.

This is important to understand because when confirmation bias occurs it begins to create a feedback loop.

What is confirmation bias? Here is Wikipedia’s definition:

Confirmation bias, also called confirmatory bias or myside bias, is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses, while giving disproportionately less consideration to alternative possibilities.

So let’s say you’ve created a blog and after 18 months finally got it up to $10,000 a month through affiliate marketing. Because you see this as a success you tend to advise people that this is the way to go and you go out looking for other pieces of evidence to validate this.

The problem is that this isn’t the only way to go and in fact, this could be (I’m not saying it is) the slowest way to make money with a blog in a niche.

If you’ve only grown one successful blog and have done things only one way then that is what you are going to teach. This is how most bloggers that teach others how to make money with their blogs go about things.

Find a couple of students and teach them your one way. That means more people sign up the next time and the next. You just start to snowball your success and then all of the new people think “wow, I can make that much money as well by running a blog I love in whatever niche I want.”

It’s the route I could’ve easily taken with Obstacle.co. It’s the safe and smart route because it has a high chance of success. People will pay you to teach them how to make money.

But as you can tell by the income reports I didn’t go this route. Maybe I’m a glutton for punishment but something kept telling me to keep searching.

You see, I want to be the default person that people go to when starting a blog.

I want you to recommend me to all of your friends. I want you and everyone else to believe that I have the keys to unlocking this great blog mystery and that’s hard to do if I’ve only been successful with one blog.

I want you to put your trust in me because I’ve shown you that I’ve done it multiple times in multiple industries using multiple techniques.

Again, I’m an anomaly so maybe I only think like that. I don’t have to go this route.

If you want the easy bake recipe to making money with a blog then just do this:

  1. Write about different ways to make money and show people your experiments (How to make $100 a month with survey sites)
  2. Continue to link to your post about how to start a blog which uses affiliate links to a web host provider (How to start a blog)
  3. Once you have a 1,000+ people on your mailing list create a small product that talks about just one part of how to make money online (build a mailing list, affiliate marketing, sales funnels, course creation)

Stick to that formula and you’ll be golden. I’m stupid for not sticking with it. That’s just how I roll I suppose.

You might be stubborn like me and want to write about something else. You aren’t the only one. There are thousands out there like you so what about the people where the advice doesn’t work as well?

They may:

  • give up on blogging because things aren’t working out
  • go spend money elsewhere in constant search of the solution
  • continue to blog and get nowhere

I think about the people that have been struggling to get their blog off the ground or make any money. These people haunt me.

And that brings us to now.

Change the Game by Destroying It

For 10 months I can’t tell you the number of blogs I’ve studied. I’ve looked at how they’ve grown, their social media tactics, what type of products and services they offer, and overall just how they do what they do.

Over time you start to see the difference between the A, B, C and F players.

People don’t like it when I say that building a blog is easy.

I can understand why. I should probably say it a bit differently.

The steps that you need to follow to build a successful blog are easy to understand.

It’s the execution that gets people.

When I give someone advice and they don’t follow it I get really upset. Not at the person but myself because somewhere along the lines I’ve complicated things.

People want to make money with a blog but they want to do it their way.

Whatever the hell that means.

If you could start making $2,000 a month with a blog and I could show you how would you follow those steps or would you say that you want to do things differently?

That’s what I’ve been struggling with the past couple of months. Is there some Universal framework that allows people to choose whatever niche they want, write however they want, and still make awesome amounts of money?

No.

There are a couple of different paths you can take but there isn’t an infinite number. If you study enough successful blogs you’ll see that they all do the same 2-3 things to make it to where they are at.

None of these paths are particularly difficult. What I’ve found, from working with clients and talking to others, is that the difficulty comes from feeling that you are ready.

It’s easy to hype yourself up before doing anything but if I told you to start reaching out to X bloggers would you or would you wait a month or two thinking you need better content?

What Are the Different Paths?

So I mentioned that the successful bloggers have taken different paths and you’re probably screaming at me telling me to tell you what those paths are. Fine, fine, I’ve had enough martinis so I’ll spill the beans.

Path 1A: Collaborate With Bigger Bloggers

I’ve found that a lot of bloggers hate going this route because they would just rather work by themselves and wait for the money to roll in.

I can understand that but picture this scenario:

  • You open a new ice cream shop and are getting very little traffic
  • There is a big time pizza shop just around the corner so you hit them up asking if they would mind giving away coupons for your shop and they agree
  • Now the big time pizza with the big time audience is sending you their audience
  • You now get to serve ice cream for the rest of your life

You can build your own audience in solitude or you can get a boost from another blogger. Which one sounds more reasonable?

So how do you make this happen? There are a ton of ways but some of the easiest ones are interview bloggers, write guest posts (although not as successful as it used to be), or do challenges with them.

There are more ways than that but that is just to get the ball rolling.

Sometimes all you need is just a little bit of momentum to really get things moving. If you get a link from a bigger player then that can lead to links from even bigger players.

The snowball effect takes place.

Path 1B: Conquer Social Media

This one is a bit trickier but if you can master a platform that already has millions of people on it then you are in a good place.

I’ve seen bloggers rely completely on traffic from Instagram, Pinterest, or Facebook to fuel their growth and when you’re starting off there is nothing wrong with that.

In fact, I love Pinterest as a starting off point for growing your blog. It is absolutely amazing.

However, you never want to become dependent on a single source of traffic in the long term. Bad things can happen.

As of July 2017, Thrive/Strive receives over 300,000 page views from Pinterest alone. When you start to mix that with Google and Instagram traffic you have a good thing going.

I teach you how to boost your traffic with Pinterest in my course Billionaire Pinterest.

If you do go down this path then work on mastering one platform first. Don’t spread yourself out to every platform thinking it’s going to work because it won’t.

Why Not Both?

Excellent question and the answer is you should work on both!

The issue that many (okay most) bloggers have is that they don’t get good at either path and sit around wondering what is wrong. Eventually, they give up while watching others continue their success.

It’s a sad sight to see.

Every single successful blogger continues to grow because they have mastered both paths. They knock it out of the park with social media and continue to get other bloggers to link to them.

They’ve become fine-tuned machines that continue to churn out awesomeness.

There is no other way around it. You can’t do things your way. This is the way.

Sure, you can put your spin on things with branding and whatnot but these are your options.

Simple.

1,001 Other Things

If you pick one of these paths are you good to go?

Haha noooooooope.

There are still 1,001 things you have to do with your blog and these are things all bloggers must do:

  • Have compelling content
  • Have a compelling sign up offer
  • Become a promotion machine
  • Be consistent with everything

Those are just 4 things and those 4 things could be broken up into a 100 smaller things.

It’s easy to say “I’m going to master Pinterest” but still fail because you can’t do everything else on the list.

When you take a step back you will see there is a lot that goes into making a successful blog. It’s very overwhelming if you think about it all at once.

You don’t have to master all of the steps at once but at some point, you will need to learn and understand all of them. Why do you think there are so many different courses on blogging?

  • Pinterest
  • Building an email list
  • Sales funnels
  • Affiliate marketing
  • Branding

The list goes on.

If you are trying to start an awesome blog which course do you choose first? If you learn about sales funnels first then what happens when you have an awesome funnel with no people in it? If you learn about Pinterest what happens when people are hitting your site but they aren’t subscribing?

When it comes to learning all of these things it seems like you have three options:

  1. Buy a lot of different courses which can be very costly
  2. Gather up all of the information across 100 different blogs and try to make sense of it
  3. Stumble around in the dark and hope that it all clicks

To be honest with you none of those options sound very appealing. When I looked at those options I knew there had to be another option and so I did what I usually do and solved a problem for everybody.

First, why did I feel like this was a problem worth solving? It really comes down to empathy. I’ve talked with 100s of bloggers over the past year about their struggles with blogging and why they want their blog to succeed.

Let’s be honest, working for someone else can be demoralizing (assuming you’re lucky enough to get hired). The dream isn’t to run a successful blog. The dream is to live the lifestyle that you want and it just so happens that you believe a blog can make that possible.

You grow attached to that dream because you’ve seen others achieve it. How devastating is it for people that can’t make that dream happen?

I don’t even want to imagine.

How crappy of a feeling must it be to feel like your success is just one course away but that course costs $799 that you don’t have?

I don’t even want to imagine.

Instead, I created something.

Say Hello to the Billionaire Blog Club

I thought about the problems that all bloggers face and I put them all into one site.

  • Want to collaborate with other bloggers to that you can grow your blogs together? Check.
  • Want a way to promote your blog and social media postings to help gain more exposure? Check.
  • Want to learn all of the aspects of blogging (SEO, social media, content generation, email list building, etc.) and just want to pay one price? Check.

The Billionaire Blog Club is everything I wish I had when I started blogging.

Forget spending thousands of dollars on different courses. Forget looking for a community of people just like yourself who are trying to start a successful blog. Forget not knowing what the next steps are.

I want the Billionaire Blog Club to be everything to every blogger. The ultimate resource.

It’s my solution to what I feel are the challenges to creating a successful blog.

It’s ambitious. It’s crazy. It’s me.

It has something for everyone. Even a free guide to help you on your way.

It’s 100% possible to make money with a blog. You just need a lot of help doing it and a bit of guidance.

Did you know that there are exactly 13,783 steps to building a successful blog?

I'm just playing, I have no idea how many steps there are but believe me there are a lot.

In fact, one of the biggest reasons why many bloggers don't even get off the ground is because they suffer from analysis paralysis.

The other ones simply don't know what the next step is supposed to be.

That's why I created the 12-Day Blogging Bootcamp.

The idea behind it is that once you see the big picture of everything that you need to build a successful blog, it will become much easier to take the next step.

Stop wondering what it takes to build a blog that can help you quit your job or relieve some of the stress your family might be going through.

The free 12-Day Blogging Bootcamp is meant to give you an overview of successful blogging that nobody else can provide.

These are the things that I do over and over and over again with my blogs, not just my how to make money blog. All of them.

  • Personal Finance
  • Health and Fitness
  • Diet and Nutrition
  • Women's Lifestyle
  • Working From Home
  • Survival
  • Homesteading
  • Parenting
  • Beauty and Fashion

My knowledge is coming from a place of diversity with the different blogs that I run so when I say you're going to learn things you won't find elsewhere, I mean it.

→ Start the Free 12-Day Blogging Bootcamp ←

You don’t get what you don’t ask for so I’m asking you to take a second to share The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs with your audience. They respect great content.

Share on Pinterest

The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs

More Great Content on Obstacle.co

The 5 Steps I Took to Make $29,903.62 in a Month with Blogging

Want to make money blogging? Here are the 5 steps that I always follow that allow me to make over $30,000 a month with blogging.

Screw Your Income Reports

This channels my thoughts on income reports and why many of them are so useless. #Blog #Blogging

Why Blogging Is Scary as Shit

I always thought blogging was scary but I never understood why. This article explains exactly what can make blogging scared. PINNED! #blogging #howtoblog

Why Blogging Is a Complete Waste of Your Time

Are you just wasting your time blogging? It's possible but here are the two things you need to keep in mind so time isn't wasted anymore.

Blogging Bullsh*t: Why Do Bloggers Keep Lying About Money?

Blogging to make money can seem like a mystery when everyone else is making money. But are they really making money and is it really that hard?

The One Million Dollar Blog Challenge: An 18 Month Blog Journey

There are a lot of different goals you can set for a blog. $100,000 is a solid goal to have. My goal is to do that 10 different times with 10 different blogs. Say hello to the One Million Dollar Blog Challenge.

33 Tips to Help You Crush It on Pinterest and Get Massive Traffic to Your Blog

Curious about how to get the most out of Pinterest marketing for your blog? These 33 tips will show you how to generate big traffic with Pinterest for your blog.

WordPress SEO: The Definitive Guide for Bloggers

It's tough building a successful blog without a basic understanding of SEO. If you are using WordPress this SEO guide will help you understand and conquer the basics of SEO.

15 Non-Obvious Do’s and Don’ts of Blogging That Every Blogger Should Follow

Are their rules to blogging? Yes and no. These blogging do's and don'ts will help you get on the right track with your blog.

How to get 17,000 Pageviews in One Week Using Pinterest

Want to know how to get traffic to your blog? Using Pinterest to get blog traffic is a great way to quickly boost your blog.

7 Blog Niches That Get Good Traffic and Make Good Money

If you want to make money blogging in a reasonable amount of time then you should pick a niche with a good audience. Here are 7 blog niches that you should choose when starting a new blog.

Pinterest Traffic: How I Got Over 400,000 Pageviews in 60 Days for My Brand New Blog

Ready to grow your blog quickly? Here are the strategies I used to grow a blog to over 400,000 pageviews in the first 60 days using Pinterest traffic.

How I Made Over $3,000 This Month From Blogging

Interested in working from home and making money with your blog? This post shows you how I made over $3,000 this month from blogging.

How to Get More Traffic to Your Blog: A Guide to Reaching More People

Want to know how to get more blog traffic? This guide will show you how to increase blog traffic through many different methods and tips.

How to Make Money Blogging: A Beginner’s Guide to Working at Home

Want to learn how to make money blogging? Here is how to start a blog to make money blogging allowing you to work at home and be free.

19 Things You Need To Do To Every Blog Post Before, During, & After You Hit Publish

Before you hit publish do you know there is a list of things you should do with your blog post? After you hit publish did you know there is a list of things you need to do with your blog post? Here is how to get your blog post noticed.

9 Things You Need to Know to Become a Full-Time Blogger

Want to earn full-time income with your blog? Here are 9 things you need to know if you want to become a full-time blogger and work from home.

9 Reasons Why Your Blog Makes No Money

Want to work at home? You could start a blog but you need to know why your blog might not make money. Prevent these 9 things from happening and you can work from home by blogging.

How to Grow Your Blog Without Spending Money

Want to grow your blog but don't want to spend money? Here are some ways that you can grow your blog without opening your wallet so you can start working at home.

How to Write a Powerful Blog Post That Your Audience Loves

Want to get people to your blog? Then you need to learn how to write powerful blog posts. Here are the things that separate the boring posts from the great ones. Learn how to write powerful posts.

How I Made Over $11,000 In My 5th Month of Blogging

In the 5th month of blogging I cracked the 5-figure barrier. In this post I share how I was able to make over $11,000 working from home on a blog.

How to Turn Your Blog Into Your Full-Time Job

Love working on your blog? Ready to make it your full-time job so you can work from home? Here is how to turn your blog into your full-time job you can work at home.

Join the Community

The Billionaire Blog Club

I decided that learning how to blog was getting a bit out of hand for people. Having to bounce all around to find the right course that you need at the right time isn't helpful so I created the Billionaire Blog Club.

I wanted to create a blogging community that had everything you needed under one roof. Courses. Resources. Community.

So I did.

Join thousands of other brilliant bloggers who quit treating blogging as a hobby and have turned their blogs into businesses.

If you don’t like hard work and challenges then you don’t want to pursue blogging as an avenue for making money.

Seriously, you're better off mastering eBay.

This site isn’t for everybody but it might be for you.

First, let's get one thing straight. This is a blog that shows you how to make money blogging. Let's not pretend that it isn't.

This is not a blog that will present you with miracles or false claims. I run my own network of blogs to continue to showcase the lessons that I teach.

That's right, you aren't my guinea pig. You aren't the person I want to test my blog growth theories on.

If it works for my blogs I will share it.

If it doesn't work for my blogs I will share it.

If you want fluffy content that will make you feel warm inside then this isn't the site for you.

If you want content that gets straight to the point and gives you real perspective on how to make money blogging then I welcome you aboard.

The Billionaire Blog Club

What happens when 1,000 bloggers make $1,000,000 each over the next couple of years?

$1,000,000,000 is what happens.

The Billionaire Blog Club is about producing results. It's the only blog course that you will ever need because it covers all of the main aspects of blogging that help to make you money:

  • Building an Audience
  • Building Multiple Streams of Revenue

If this sounds like your cup of tea then check it out.

Check it out now!