Here is the general advice you usually get with blog niches:
Follow your passion.
Find a niche that you truly love and you’ll find yourself in a great position.
Funny how all of us how to make money bloggers always advise you to go find a niche you are passionate about instead of just saying these are the only niches you should consider if you really want to make a living with your blog.
Before I begin this wonderful journey of blowing the how to make money blog world up let me say that I do think you can make money in almost any niche that you decide to enter.
People seem to miss this point so I’m going to say it again but I’m going to make sure you don’t miss it.
I do think you can make money in almost any niche that you decide to enter.
Over at my membership site, Dare to Conquer, I teach entrepreneurs how to build Brand Businesses that are almost unlimited to any niche. Of course, every niche has some restrictions but I help you figure those out.
Over at my blogging school, Blog Simple Framework, I teach blogger how to build successful blogs by making sure they pick the right niches. It’s amazing the difference in mindsets between the two sites but it’s important to understand those differences to improve your chances of success.
I think the idea that a lot of bloggers enter this game with is that they can pick any niche to succeed. I guess that holds true to a certain extent.
However, some niches are a LOT easier to build an audience and make money with than others. Your goal probably isn’t to start a nice hobby that you work over 1,000 hours a year on.
Here is a new quote for you:
Profit isn’t in passion, it’s in popularity.
You want to start a business.
Instead of making others money you want to make money for yourself.
As you should.
Before we dive into the specific niches I want to hit a couple of myths and knock them out of the way.
Myths About Finding a Niche
I never believed in finding a niche.
It’s the wrong mindset to have.
Instead, I believe you should find a problem and address that problem. Sure, when you take a step back that puts you into a niche but finding niches is one of the things that continues to hold bloggers back.
Most bloggers are better off just writing things they like until they hit upon a problem that resonates with people.
So in essence, a niche is an audience and not a topic.
What do I mean?
Well, it should go without saying that you can’t make money with your blog without an audience.
When you think about a niche, you really should be thinking about the audience because that audience is the one that visits your blog.
Your audience doesn’t come to your blog to see if you’re a travel blog.
They come to your blog to see if you have the solution to their problem.
If you do then great.
If you don’t then they’re out.
I know almost all of you are still going to look at niches as topics and I don’t blame you but when you transition to thinking about them as audiences the game changes.
We’ll get more into that in a little bit.
Let’s start with the myths.
You Need to Find a Niche and then Niche Down Some More
It’s good advice because the more you niche down the more you find a very specific audience that relates to what you are writing about but is it necessary?
Take a look at The Spruce. Sure it’s a blog that is run by a big company but it’s still a blog nonetheless.
What is their niche?
I have no idea because they literally write about everything. That’s the problem with thinking about niches as topics.
Here is a different question: who is their audience?
When you ask through that lens then you can kind of see who they are trying to reach.
I guess you could consider it a lifestyle blog but it seems way more broad than that.
Instead, every time they write something they make sure the post revolves around solving a problem. Each category on their site, in turn, becomes its own little mini-blog.
There is a caveat to this approach, though. They will probably find it harder to make money from creating products because their audience is so spread out. However, when you are getting over a million page views a month then creating a product might be at the bottom of your priority list.
You Need to Pick a Niche You’re Passionate About
When you ask yourself why you are starting a blog there are always two reasons:
- You want to help people do something. This is the feel good Why. This is the Why you get to tell yourself and others to keep your conscience clear.
- You want to make money and not just a little bit of money. You want to make the type of money that the Income Reports people make.
Many people have a hard time making 1 and 2 work together, but let me tell you a little secret:
Once you start making money with something, you can learn to become passionate about it real quick.
Not a single how to make money blogger has started off by saying that they are passionate about teaching others how to make money. However, it becomes really easy to be passionate about the topic when you are making 5-6 figures from it every single month.
Sometimes following your passion is exactly what is holding you back from making money. Besides, isn’t it easier to help others when you have money in the bank than when you don’t?
I now am running/building up over 15 different blogs. That’s a stupid number of blogs but I do it because I need to continue to test out different niches.
Do you think I have a passion for all of these different niches? Hell no!
However, I do have a passion for what these mini-businesses allow me to do and that is enjoy the life that I have.
You can start a blog behind your passion and make money with it but I found it easier to make money in niches that others are passionate about and just become passionate about the lifestyle that blogging allows me to live.
You see why it’s important to think about the audience?
What Do People Want?
When it comes to choosing a niche it really comes down to understanding what people want. To put it simply, people want to be better versions of themselves (when I talk about Brand Businesses I call this a Transformation). Nobody doesn’t want this.
If you can promise to show them how to be a better parent they will listen.
If you can promise to show them how to be better with money they will listen.
If you can promise to show them how to get the body they want they will listen.
Niches that show people how to be better versions of themselves are the niches that you are looking to enter.
The Best Blog Niches to Start a Blog In
I understand that you can show me smaller bloggers that do well in random niches. The question is are they the exception or the norm? How long did it take for them to get to that point?
Now, this list isn’t going to make a lot of how to make money bloggers happy because they want to teach you how to take any blog to the moon. If they really wanted you to achieve their success then they would tell you to start a how to make money blog just like them.
But that probably wouldn’t sell as well.
As a blogger, you have to be careful of being too idealistic.
You see all of these how to make money blogs and so you want to completely resist because you know your blog on National Park tours in Alaska is something the world needs.
Go for it. Someone else just like you is going to do something more obvious and make the money they want.
So, here we go. These are in no particular order except for the first one. Also, keep in mind these are the broad niches. There are tons of sub-niches within each one but they all fall under the bigger niche.
1. How to Make Money
This is the obvious one. The real elephant in the room.
Many beginning bloggers often find themselves asking if they need to start a blog on making money to make any money.
It’s a great question because all of the blogs that teach you how to make money seem to be run by people that only make money through those types of blogs.
Luckily, this isn’t the only niche that can do well with making money but it’s one of the easiest…
…if you can show that you are making money yourself already.
Too many bloggers jump into this niche and take the wrong approach. They pretend that they have the knowledge to share with others about making money online but this audience isn’t stupid.
They know they have other options so if you can’t show them in some way that you know what you are talking about then you won’t be making the type of money you thought.
So does this mean that beginning bloggers can’t enter this niche? Of course not.
The way I would approach it as a beginning blogger would be to treat it more like a blog journey. Chronicle all of the things that are working for you and not working for you. Let people follow you along from day 1.
The catch is, is it better to do this with the how to make money blog or a secondary blog? My gut tells me you should do it with a secondary blog but that means a bit more time. However, it gives you a bit more authority for when you are ready to launch your book or course.
Bloggers in this niche include:
Do you think if any of these bloggers had the chance to start over that they would choose another niche?
My own sites in this niche:
2. Personal Finance
This one can easily fall under how to make money depending on the approach a blog takes. Some personal finance sites teach you how to save money through frugal living while others show you how to make money with investing and side jobs.
One of the larger bloggers in this space is Michelle Gardner. The majority of her income comes from her affiliate link with Bluehost (how to start a blog and make money) along with her affiliate marketing course.
So both of those would fall under the first niche.
The strategy here though is to cast a wide net around frugal living and then you show people that you can live frugally and make a ton of money at the same time.
There are other sites in this niche that range from frugal living to investing. The Busy Budgeter by Rosemarie is another great example of one.
My own sites in this niche:
3. Health and Fitness
Health and fitness is one of those tricky niches because you can get a ton of traffic from it, but it can be difficult to monetize if you don’t know what you are doing.
Starting off the best approach to go is with affiliate marketing. This works well because your audience is actively searching for solutions to a problem and a nice Amazon (or wherever) link to a product that helped you can do wonders.
A lot of blogs in this niche are usually run by teams of people or fitness trainers.
My own sites in this niche:
Yes, you are reading that correctly. I might continue to add blogs to this niche due to the crossover potential it has with other niches. What do I mean?
Well, Miss Fit Living can talk about dieting and yoga, while also talking about decorating your home and travel. The site is about living.
This one is notoriously difficult to make money in because the audience isn’t really looking to buy things, they just want recipes.
Or do they?
I think this niche is prime for someone to come in and change the game.
In general, this is how a food blog works.
- Cook food
- Take good pics of food
- Post recipe with pics
The problem with this is that the audience that wants recipes only wants to see good pictures and recipes.
They don’t care about the story of how your Grandmother found the recipe in a chest in her attic.
They just want the recipe which becomes a problem for those food bloggers that want to make money with ads. They need to get people to their site, keep them on, and keep them scrolling so they see more ads.
But these people just want recipes so what can you do?
Actually make your blog a food blog instead of a recipe blog.
I talk more about that in my post How to Create a Truly Successful Food Blog (Empire).
My own sites in this niche:
5. Beauty and Fashion
This one for me is the holy grail of successful blogs because not only can you make money but you also gain access to cool events.
The problem though is that it is HARD. While the other niches rely on great written content, beauty and fashion are more reliant on your personality and your ability to continuously get yourself out there.
Most of the big beauty and fashion bloggers focus on YouTube and Instagram because they are visual platforms. Once they build a following there they slowly build out their blogs.
Unsurprisingly, their blogs become more lifestyle blogs that cover a number of different categories beyond fashion and beauty. Why? Because the beauty and fashion niche is all about the overall lifestyle that you live.
Sites I have in this niche:
- Secret one in the works
This one is the hardest to describe because it is so broad. Some bloggers take this niche to the extreme and think they can write about anything that involves their life but that isn’t the case.
For example, here are some of the sub-niches I see for this niche:
- Homesteading (huge)
- Survival (huge)
- Home/Outdoor Decor
These are not all of them but these are definitely ones that I would consider creating a blog in.
Monetization methods for this niche are usually ads or printable. With the first 3 sub-niches books can work really well.
Sites that I have in this niche:
You’ll notice that some of my blogs repeat in this niche and in others. The reason why is because the Lifestyle niche has a lot of crossover to it.
How to Succeed in the Lifestyle Niche
Okay, so here’s the thing about the lifestyle niche. Most people screw up big time in it because they really believe they can just write about anything.
That’s isn’t true.
To succeed in the lifestyle niche you have to either be solving a problem that a lot of people have (how to organize your home) or you need to write about a topic that people are irrationally passionate about (bullet journals).
There is no in-between if you want to see success early on.
You can point me to examples of bloggers that succeed in this niche that seem to talk about their lives but usually, those bloggers have been around for a while.
To gain traction you either need to solve problems or write about irrationally passionate topics.
7. Personal Development
Just like a lifestyle blog a personal development blog can be tough because many people don’t target a specific problem. They create a blog that is vague on its purpose beyond living a better life.
With personal development, you need to be very specific about what you are helping someone with. For example, you might say:
I promise to help you kick your procrastination habit.
I will help you overcome your depression.
Simply offering a better life doesn’t help out anyone unless you are specific about how you are going to help.
Sites that I have in this niche:
Look, it’s silly for me to say that there are only 7 niches total that can make money for a blog.
There are a ton but I have certain criteria that I stick with when working with blogs (or Blog Revenue Engines as I like to call them) and they need to hit the following points:
- Evergreen (the audience isn’t going to disappear next year)
- Work well on Pinterest (I want to build traffic up as quickly as possible)
- Popular (if I’m going to make money with ads then I need the traffic to make it happen)
- Audience will spend money (in case I want to implement affiliate marketing or my own products)
It’s not a crazy list of criteria but it’s the criteria that every one of my sites needs to have unless I’m creating a niche affiliate site.
Starting Broad and Then Circling In
As you know there are a ton of ways to make money blogging and not all of them apply to all of these niches.
By default, you can assume advertising works for all of them, but advertising is not the most lucrative way to make money.
Selling your own higher-end products is where you really start to see returns but it’s hard to justify paying for a course on closet organization. That’s why you see many popular bloggers outside of the how to make money niches create products that fall under the how to make money niche.
Abby at Just a Girl and Her Blog has an awesome lifestyle blog that centers around organization. However, the majority of revenue comes from:
- A book on building a blog
- A course on writing a book
- Affiliate marketing of products related to blogging
There is nothing wrong with this approach and it works very well because you are already establishing authority with your audience. Many people that visit your blog will think that they want to start a blog just like that and that’s when you offer them your book/course on blogging.
Of course, with so many info products like this already out there you best make sure yours is pretty good. Your whole audience won’t know what else is out there but that doesn’t mean they won’t expect great results.
That’s why I’ve waited for so long before finally announcing Blog Simple Niche Selection. I wanted to make sure that I understood what it takes to build successful blogs across a number of different niches before putting these concepts into a single course.
If you’re looking for a simple structure on finding multiple successful niches for your blog then check out Blog Simple Niche Selection. Use coupon code ‘obstacle’ to get $10 off.
I now make money selling digital products, membership communities, affiliate marketing, and ads (although these are always just a temporary measure). How much? Well you can check out one of my income reports to see.
And of course, if you feel I’m missing a niche or know of great examples of blogs that I missed in the niches below please let me know in the comments.