Updated: January 8, 2017
There are two types of people in this world:
- Those who know what they want to blog about
- Those who want to blog and have no idea what to blog about
If you are in the first camp, then good for you. Go ahead and get your blog setup and start blogging. If you are in the second camp then this post is meant for you.
In this post, we are going to walk through the different steps you can take to figure out what you want to blog about and whether or not it will make money.
If you just want to blog for fun then you don’t need to worry about any of this. Go right ahead and blog away.
First things first, you need to be selfish. What I mean by this is that you don’t want to spend the next couple of years of your life writing about stuff you don’t care about. You probably do enough things in your life you don’t love so why add one more thing to that list?
Maybe you came across a certain blogger that makes a ton of money blogging about personal finance and you want to make that kind of money as well so you start blogging about personal finance. The thing is, you hate personal finance and after 3 months you dread opening up WordPress and writing another article on how to clip coupons.
And guess what? Your readers can tell when you hate writing about personal finance so they don’t ever return after reading a post.
One of the most important things about blogging is that your voice stands out from the crowd and if your voice is dropping hints that you hate the topic you are writing about, people will notice.
So be selfish and find something you like talking about. You don’t have to love it. I’m not telling you to follow your passion. I’m telling you to make sure you won’t get sick of what you are doing.
You don’t need to be an expert in the topic.
This is what holds a lot of people up. They think that they do not know enough about a topic to blog about it. There are two types of blogs that people love to read:
- Those done by experts
- Those done by beginners sharing their experience learning about the topic
Don’t let a lack of knowledge prevent you from pursuing a topic.
No Such Thing as Overcrowded
Another issue that holds some people back is that they believe there are enough blogs talking about X. Why should they create another blog to join the conversation?
This is the wrong way to look at it.
Most businesses fail because they don’t do customer research. They don’t take the time to see if there is actually a market for their business.
If you decide to start a blog on a topic where a lot of blogs already exist then that is a good thing. It means it’s a successful niche with an audience that is willing to listen and purchase.
Your goal is to simply carve out your own little niche in that space.
Obstacle.co was launched on June 2016. Do you think that it was the first blog to talk about turning a blog into a business? No way.
In fact, it’s probably the 10,000th blog to enter this niche but that doesn’t mean it wasn’t going to be successful.
Your audience doesn’t care how many blogs are in a niche. They just care that there is a blog around that will help them solve a problem.
Spend some time to write about everything that interests you. Cross out the things that you don’t think about often.
For example, I’m interested in comic books, but I don’t think about them nearly enough to write about them. However, I love fish and think about them all of the time so I could probably write about them all of the time as well.
Not every interest has to be specific. Maybe you like marketing or money. If that is the case write what you like about them. I like both, but you can’t just write about money. Instead, I write about how to make money with blogs that supports the lifestyle you want.
Readers Are Selfish
On the other side of the coin, you can’t write about stuff that people do not care about. Readers are selfish. They aren’t going to read your site for your benefit, they have to get something out of it.
Sometimes this is knowledge, sometimes it’s entertainment, and sometimes it’s something else. Either way, they are super selfish and if you aren’t offering up something they want, they have no reason to be there.
This is why I say that it is a good thing if your niche is already filled with blogs.
Fortunately, this one is pretty easy to figure out because there are millions of sites out there to help you see if people like a specific topic. If you really want to write about quilting then search for quilting blogs and sites. You’ll find a ton and a lot of them are very successful.
That lets you know right away that people are interested in the topic.
You can also search Pinterest and Facebook groups for the topics as well.
My recommendation is to pick a semi-broad topic and then build your presence within there. For example, you want to talk about dogs and that’s great, but dogs are probably too broad to start off so you decide to talk about German Shepherds. That’s perfect. That’s a pretty broad topic with a specific niche. However, you might’ve lost your mind and think you need to go deeper so you only want to write about German Shepherds with blue eyes born in Eastern Germany.
That’s pushing it.
Search different social networks to see what people are talking about and what they like. From the list of the topics you are interested in, see if there are large sites/communities that talk about those topics.
Large in this case can be relative. A community of 50,000 for kites might be large for that niche and that works, while you can probably find a community of millions that talks about cookies.
This doesn’t apply to every niche but search Pinterest for pins in your niche. If there are pins with 1000s of repins then you are good to go.
In fact, I only start blogs now that I know can do well on Pinterest. The reason why is because it has a built-in audience that I can tap into to get traffic right away. Google traffic and traffic from blogs can come later on.
Can It Make Money?
I wish I could tell you to just follow your passion and don’t worry about making money, but at some point you will want to monetize your blog, even if you don’t think you do. When you are making money from your blog it can be a lot easier waking up in the morning and working on it instead of entering month 28 without making a dime.
There are a ton of ways to make money from your blog and you don’t have to figure out how you are going to make money from your blog right from the beginning. However, you will want to see if it’s possible to write e-books, create courses, some other digital product, or sell some type of coaching.
Don’t think about ads. I beg of you. When you rely on ads you are setting yourself up for failure and severely limiting your earning potential. They can work as a short term solution but to make any income from them that is worth your time you will need a good amount of traffic and when you achieve that you are better off making money other ways.
Is the Problem Severe Enough?
This is one of the most important questions you can ask about a problem in your niche. The best ways to make money with your blog are services and digital products. These only work if the problem that they are solving is severe enough that people are willing to pay for it.
I created The Ultimate Guide to Pinterest for Bloggers because the problem of utilizing Pinterest to drive traffic to your blog is a big enough problem that people are willing to pay to get it solved.
You aren’t going to make money selling a book on how to properly wash dishes. That isn’t a severe enough problem to people.
Only How to Make Money Sites Make Money
There is a general concern that the only way to make money from blogging is to talk about how to make money. I know this is kind of ironic coming from a site on how to make money, but this isn’t true.
The fact of the matter is there are thousands of bloggers that make full-time income with their blogs and don’t talk about anything related to making money. The reason you don’t know about them is because their blogs aren’t about making money.
It’s in the best interest of how to make money bloggers to talk about how much money they are making. For the DIY blogger it doesn’t make sense to talk about such things because it doesn’t apply to their audience.
Here are some blogs that are doing pretty well for themselves in niches that don’t relate to making money:
You Don’t Need a Big Audience
This is something else you have to watch out for. You don’t always need a big audience to do well with your blog.
As long as you are able to secure an audience of true fans then you are good to go.
This site made over $17,000 in its first 4 months and at that time the mailing list was only 400 people and pageviews never went above 13,000 a month.
You can have 100,000 people on your mailing list, but if only 500 people are purchasing your offerings then those are the only people you need.
If you want to know how to find your true fans take the free Cultivate Your Tribe email course.
Don’t Overthink It
While I don’t think you should just dive right in and start blogging without some type of concept of what you are going to write about, I also don’t think you should spend weeks overthinking things.
A blog is a blog. Some are good and some are bad. Your’s will be awesome.
Just spend a couple of days doing some research on the different topics that interest you to find one that sticks. You don’t want to blog about things that might be all over the map. For example, you don’t want to combine your love of cupcakes with your love of customizing cars.
Find your topic and become the specialist in it. The rest will take care of itself.
You’re not here because you want to start blogging as a hobby. Learn about everything that I do to make $10,000 a month from blogging.
I’m sure you already know that there are a lot of things you need to learn to make money with a blog and you might be knee deep in your 3 year journey of research.
What if you didn't have to research? What if you didn't have to deal with theories?
What if you didn't have to buy 13 separate courses to get the big picture?
There are a lot of people that make good money teaching bloggers how to make money with their blogs. Their courses cost a pretty penny.
You buy one and then you have to buy the next one to learn the next thing. If they don't teach the next thing after that then you have to find someone else that does teach it and pay for that.
That's a lot of money and a lot of time.
Screw that. I am taking a different approach and putting everything under one roof for one price for you.
More importantly it comes with an awesome community attached to it that is filled with bloggers just like you looking to help each out.
It's called the Billionaire Blog Club and I think you should check it out.
Don’t Learn One Thing. Learn Everything.
In the Billionaire Blog Club (how can you not love that name?) I show you the exact steps I take to build successful blog after successful blog.
I am not talking about building a blog teaching others how to make money (although if you want to go that route, that's cool), but blogs in the other (there are others?) big niches that might feel more at home to you.
It's time to stop treating your blog like a hobby or an experiment and treat it like a business that will allow you to earn the freedom you know you deserve.
What will you learn?
Here is a snapshot of a blog I launched. This is the first 20 days of the blog’s existence:
Over 77,000 pageviews in the first 20 days!
This is no fluke. Look at this two month comparison of another one of my blogs:
If you're unsure of what you are looking at let me explain. The orange line represents all of the traffic for October 2016. The blue line represents all of the traffic for November 2016.
In October 2016 the site received a total of 9,456 pageviews.
In November 2016, when I started to implement the Pinterest Overload Technique, the site received 129,677 pageviews.
That is an increase of over 1271%.
Not too bad.
This is just ONE of the things you will learn.
The longer you take to stall the longer you will take to reach your goals.
Check It Out Now