How to Choose a Blog Topic That Makes Money

Follow Your Passion, but Also the Research

Updated: July 5, 2017

If you want to understand the blog niches that really make money then I suggest you check out my post 7 Blog Niches That Get Good Traffic and Make Good Money.

There are two types of people in this world:

  1. Those who know what they want to blog about
  2. Those who want to blog and have no idea what to blog about

If you are in the first camp, then good for you. Go ahead and get your blog set up and start blogging. If you are in the second camp then this post is meant for you.

In this post, we are going to walk through the different steps you can take to figure out what you want to blog about and whether or not it will make money.

If you just want to blog for fun then you don’t need to worry about any of this. Go right ahead and blog away.

Being Selfish

First things first, you need to be selfish.

What I mean by this is that you don’t want to spend the next couple of years of your life writing about stuff you don’t care about. You probably do enough things in your life you don’t love so why add one more thing to that list?

Maybe you came across a certain blogger that makes a ton of money blogging about personal finance and you want to make that kind of money as well so you start blogging about personal finance. The thing is, you hate personal finance and after 3 months you dread opening up WordPress and writing another article on how to clip coupons.

And guess what? Your readers can tell when you hate writing about personal finance so they don’t ever return after reading a post.

One of the most important things about blogging is that your voice stands out from the crowd and if your voice is dropping hints that you hate the topic you are writing about, people will notice.

So be selfish and find something you like talking about. You don’t have to love it.

I’m not telling you to follow your passion.

I’m telling you to make sure you won’t get sick of what you are doing.

Expert Status

You don’t need to be an expert on the topic.

This is what holds a lot of people up. They think that they do not know enough about a topic to blog about it. There are two types of blogs that people love to read:

  1. Those done by experts
  2. Those done by beginners sharing their experience learning about the topic

Don’t let a lack of knowledge prevent you from pursuing a topic.

No Such Thing as Overcrowded

Another issue that holds some people back is that they believe there are enough blogs talking about X. Why should they create another blog to join the conversation?

This is the wrong way to look at it.

Most businesses fail because they don’t do customer research. They don’t take the time to see if there is actually a market for their business.

If you decide to start a blog on a topic where a lot of blogs already exist then that is a good thing. It means it’s a successful niche with an audience that is willing to listen and purchase.

Your goal is to simply carve out your own little niche in that space.

Obstacle.co was launched in June 2016. Do you think that it was the first blog to talk about turning a blog into a business? No way.

In fact, it’s probably the 10,000th blog to enter this niche but that doesn’t mean it wasn’t going to be successful.

Your audience doesn’t care how many blogs are in a niche. They just care that there is a blog around that will help them solve a problem.

Actionable Steps

Spend some time to write about everything that interests you. Cross out the things that you don’t think about often.

For example, I’m interested in comic books, but I don’t think about them nearly enough to write about them. However, I love fish and think about them all of the time so I could probably write about them all of the time as well.

Not every interest has to be specific. Maybe you like marketing or money. If that is the case write what you like about them. I like both, but you can’t just write about money. Instead, I write about how to make money with blogs that supports the lifestyle you want.

Readers Are Selfish

On the other side of the coin, you can’t write about stuff that people do not care about. Readers are selfish. They aren’t going to read your site for your benefit, they have to get something out of it.

Sometimes this is knowledge, sometimes it’s entertainment, and sometimes it’s something else. Either way, they are super selfish and if you aren’t offering up something they want, they have no reason to be there.

This is why I say that it is a good thing if your niche is already filled with blogs.

Fortunately, this one is pretty easy to figure out because there are millions of sites out there to help you see if people like a specific topic. If you really want to write about quilting then search for quilting blogs and sites. You’ll find a ton and a lot of them are very successful.

That lets you know right away that people are interested in the topic.

You can also search Pinterest and Facebook groups for the topics as well.

My recommendation is to pick a semi-broad topic and then build your presence within there.

For example, you want to talk about dogs and that’s great, but dogs are probably too broad to start off so you decide to talk about German Shepherds. That’s perfect. That’s a pretty broad topic with a specific niche. However, you might’ve lost your mind and think you need to go deeper so you only want to write about German Shepherds with blue eyes born in Eastern Germany.

That’s pushing it.

Actionable Steps

Search different social networks to see what people are talking about and what they like. From the list of the topics you are interested in, see if there are large sites/communities that talk about those topics.

Large in this case can be relative. A community of 50,000 for kites might be large for that niche and that works, while you can probably find a community of millions that talks about cookies.

This doesn’t apply to every niche but search Pinterest for pins in your niche. If there are pins with 1000s of repins then you are good to go.

In fact, I only start blogs now that I know can do well on Pinterest. The reason why is because it has a built-in audience that I can tap into to get traffic right away. Google traffic and traffic from blogs can come later on.

Every penny that I earn starts with my blogs. I’ve put together a free 12-day blogging bootcamp for you that goes through every step that I take to build a successful blog.

→ Free 12-Day Blogging Bootcamp ←

Can It Make Money?

I wish I could tell you to just follow your passion and don’t worry about making money, but at some point, you will want to monetize your blog, even if you don’t think you do. When you are making money from your blog it can be a lot easier waking up in the morning and working on it instead of entering month 28 without making a dime.

There are a ton of ways to make money from your blog and you don’t have to figure out how you are going to make money from your blog right from the beginning. However, you will want to see if it’s possible to write e-books, create courses, some other digital product, or sell some type of coaching.

Don’t think about ads. I beg of you. When you rely on ads you are setting yourself up for failure and severely limiting your earning potential. They can work as a short term solution but to make any income from them that is worth your time you will need a good amount of traffic and when you achieve that you are better off making money other ways.

I use ads on some of my blogs and it’s okay but over time I know there are better monetization methods for my audience.

Is the Problem Severe Enough?

This is one of the most important questions you can ask about a problem in your niche. The best ways to make money with your blog are services and digital products. These only work if the problem that they are solving is severe enough that people are willing to pay for it.

I created Billionaire Pinterest because the problem of utilizing Pinterest to drive traffic to your blog is a big enough problem that people are willing to pay to get it solved.

You aren’t going to make money selling a book on how to properly wash dishes. That isn’t a severe enough problem to people.

Only How to Make Money Sites Make Money

There is a general concern that the only way to make money from blogging is to talk about how to make money. I know this is kind of ironic coming from a site on how to make money, but this isn’t true.

The fact of the matter is there are thousands of bloggers that make full-time income with their blogs and don’t talk about anything related to making money. The reason you don’t know about them is because their blogs aren’t about making money.

It’s in the best interest of how to make money bloggers to talk about how much money they are making. For the DIY blogger it doesn’t make sense to talk about such things because it doesn’t apply to their audience.

Here are some blogs that are doing pretty well for themselves in niches that don’t relate to making money:

You Don’t Need a Big Audience

This is something else you have to watch out for. You don’t always need a big audience to do well with your blog.

As long as you are able to secure an audience of true fans then you are good to go.

This site made over $17,000 in its first 4 months and at that time the mailing list was only 400 people and pageviews never went above 13,000 a month.

You can have 100,000 people on your mailing list, but if only 500 people are purchasing what you’re offering then those are the only people you need.

I’m going to make $100,000 with a blog. And then do it again 9 times with other blogs. It’s the One Million Dollar Challenge.

Receive One Million Dollar Blog Challenge Updates

Don’t Overthink It

While I don’t think you should just dive right in and start blogging without some type of concept of what you are going to write about, I also don’t think you should spend weeks overthinking things.

A blog is a blog. Some are good and some are bad. Your’s will be awesome.

Just spend a couple of days doing some research on the different topics that interest you to find one that sticks. You don’t want to blog about things that might be all over the map. For example, you don’t want to combine your love of cupcakes with your love of customizing cars.

Find your topic and become the specialist in it. The rest will take care of itself.

Did you know that there are exactly 13,783 steps to building a successful blog?

I'm just playing, I have no idea how many steps there are but believe me there are a lot.

In fact, one of the biggest reasons why many bloggers don't even get off the ground is because they suffer from analysis paralysis.

The other ones simply don't know what the next step is supposed to be.

That's why I created the 12-Day Blogging Bootcamp.

The idea behind it is that once you see the big picture of everything that you need to build a successful blog, it will become much easier to take the next step.

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These are the things that I do over and over and over again with my blogs, not just my how to make money blog. All of them.

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My knowledge is coming from a place of diversity with the different blogs that I run so when I say you're going to learn things you won't find elsewhere, I mean it.

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The Billionaire Blog Club

I decided that learning how to blog was getting a bit out of hand for people. Having to bounce all around to find the right course that you need at the right time isn't helpful so I created the Billionaire Blog Club.

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