The Offer, The Outcome

If you feel you have a grasp on who your ideal customer is, then it’s time to think about the thing that they want. That’s what your offer is all about.

In the previous lesson, I mentioned that my offer was for Creators who want to enjoy selling as much as they do creating art. In this case, Full Stack Engines is the offer that helps them achieve that vision.

Pay attention here because if you do you can see how I’ve started to plant the seeds for the type of messaging that will be in my funnels.

Selling can be as enjoyable as creating art.

This will be one of the themes in my world (we will get to the World concept in another lesson) so it’s important that I’m consistent with it throughout my funnel.

Your Offer

You don’t need to create it right now because you might not have an idea for one yet and that’s okay. But what you do need to know is the outcome you’re going to help them achieve.


Because your content is where you start to build your customer. People tend to think that the Sales Page does the selling, but the truth is your customer should already know they want to buy before they get to the page.

The Sales Page is there to justify the decision they’ve already made. And that’s what I mean when I talk about building your customer.

When you create a Godfather Offer then building out a Feel Good Funnel makes even more sense because you will never feel like you’re selling. The issue happens when your offer isn’t good enough so then you need go harder on selling and that defeats the purpose of everything that you’re learning here.

Read that again. Nevermind, I’ll say it again but in a different way.

When you do not have faith in your ability to help people then you spend more time trying to convince them than helping them. You give them content that doesn’t help them. Content that they don’t care about.

When there is an amazing offer at the end of the funnel then you have something amazing.

Everything that you do has to be viewed as a single system. A great offer doesn’t always save bad marketing and vice versa. Great marketing matched with a great offer however can make you unstoppable. Don’t think that one can save the other.

A better steering wheel doesn’t fix a broken motor.

Next Lesson: The World, The System >>>>>