The Offer

If you feel you have a grasp on who your ideal customer is, then it’s time to think about the thing that they want. That’s what your offer is all about.

In the previous lesson, I mentioned that my offer was for Creators who want to enjoy selling as much as they do creating art. In this case, Feel Good Funnels is the offer that helps them achieve that vision.

Pay attention here because if you do you can see how I’ve started to plant the seeds for the type of messaging that will be in my funnels.

Selling can be as enjoyable as creating art.

This will be one of the themes in my world (we will get to the World concept in another lesson) so it’s important that I’m consistent with it throughout my funnel.

Your Offer

You don’t need to create it right now, but having an understanding of what you think you might want to create will help guide your content strategy.


Because your content is where you start to build your customer. People tend to think that the Sales Page does the selling, but the truth is your customer should already know they want to buy before they get to the page.

The Sales Page is there to justify the decision they’ve already made. And that’s what I mean when I talk about building your customer.

When you create a Godfather Offer then building out a Feel Good Funnel makes even more sense because you will never feel like you’re selling. The issue happens when your offer isn’t good enough so then you need go harder on selling and that defeats the purpose of everything that you’re learning here.

Everything that you do has to be viewed as a single system. A great offer doesn’t always save bad marketing and vice versa.

Great marketing matched with a great offer however can make you unstoppable.

Different Offers, Different Funnels

Do you need to create a funnel for every single offer that you create? Not at all. In fact, there are some offers where you’re just wasting your time creating a funnel.

For example, if you have a $19 book for sale then you shouldn’t need a funnel to sell it. $19 is a price point where your audience will either know they can get it now or they won’t get it at all. All of the content you create on social media and your site should do plenty to sell the $19 book.

But if you’re talking about a $199 course, then you might find that you need a number of different touchpoints to convince your customer to get out their wallet. In that case, it makes sense to build out a funnel that targets them specifically.

Later in this course, you’ll see how to create multiple funnels that won’t overwhelm you or your audience and in fact, these funnels will allow them to choose when they’re ready to be sold to.

Next Lesson: The World, The System >>>>>