Once people are done checking out the about section of your profile they will move onto the boards.
Public boards are similar to your group of friends. People will judge you based on the boards you keep. A wild array of boards that don’t seem to have any connection with each other can be pretty confusing for someone that wanted to check you out because they liked the Donald Duck poster you pinned.
It’s important that you create boards that span the width of your blog’s topics and sometimes goes a bit outside of that.
So how do you figure out the boards that you should create? The first couple can be pretty easy. Just think about the topics that you blog about and their categories. The categories can act as boards.
On Obstacle.co I talk about how to make money online, blogging, search engine optimization, and building your audience. That gives me four boards right off the bat. Then I can explore sub-topics like growing your blog, building a brand, and social media tips.
Bam, another 3 boards.
Then you have my favorite type of boards. I like to call these umbrella boards because they encompass a lot of different topics that all fit together.
The biggest board on Obstacle.co is Blogging, Marketing, and Social Media Tips. That means almost everything I pin will go under this board. It gives me a general board that I can always rely on.
But if you take a look at some of the previous boards I mentioned then you will see some crossover.
For example, a pin that talks about growing your Instagram following can go under the following boards:
- Blogging, Marketing, and Social Media Tips
- Building Your Audience
- Social Media Tips
One pin can go into three boards. Why would you want to do this? Because Pinterest is a network that is susceptible to network effects.
Are your chances greater of getting your profile exposed to someone if you have one pin in one board or one pin in 3 boards? It doesn’t dilute your profile in any way and offers you a better chance of being found.
This strategy also helps ensuring you have a constant flow of pins getting onto Pinterest. Studies have shown that successful pinners pin at least 15-20 pins a day. Using awesome Pinterest scheduling tools like Tailwind and BoardBooster make this extremely easy, but life becomes a whole lot easier if you have one pin spread out over 3 days.
Day 1: Blogging, Marketing and Social Media Tips
Day 2: Building Your Audience
Day 3: Social Media Tips
If my goal is to do 15 pins a day then that one pin has taken up a slot for 3 days. That is extremely helpful.
The best Pinners have a minimum of 15 boards and thinking of 15 boards can be a little difficult. So what can you do to ensure you have an optimal number of boards?
Go find other popular Pinterest users in your niche and see what boards they have. Don’t hesitate to use those board ideas for your own profile. It’s okay, nobody will care.
You think Obstacle.co is the only Pinterest profile with a board called Blogging Tips?
Of course not!
As we discussed before, some people will have Pinterest accounts already setup that contain a lot of their personal interest boards. These boards drew people to them and you might not want to give them up.
And that’s okay.
If you have a board on fashion that has helped you get to 5,000 followers it would be silly to get rid of it. While it might not be a high priority board moving forward that doesn’t mean it still can’t play a role in helping you boost your account.
These are fringe boards that can sort of act as honey traps.
For example, let’s say I’m searching for cool iguana cages to build. I come across an awesome pin with a beautiful cage and I notice the avatar of the user that pinned it. I head on over to the profile and notice they have a board that is all about Nike. I like Nike so I’m intrigued and then I see their blog is all about Nike.
They now have a new Pinterest follower and a new subscriber to their mailing list and it was the iguana cage that drew me in.
The opposite effect could happen as well.
I click on the profile and see the rest of it has nothing to do with iguana or other things that interest me so I don’t bother following. The key is that the majority of your boards pertain to your blog’s niche.
Also, if you are starting from scratch don’t just start creating random fringe boards in the hopes that they draw in a bigger audience. Sticking to your brand is more important than trying to pick up strays.
Board Names and SEO
You might want to get cute with your board names, but it is important to keep in mind two audiences:
- SEO bots
Both don’t like cute titles.
For example, my board Search Engine Optimization (SEO) Tips could be called Swaggy Swizzy SEO Tips, but what’s the point?
I want my boards to pop up in search results on Pinterest so risking those rankings just so I could have a name that belongs on the back of a terrible rap album just doesn’t make sense.
Keep the names simple and descriptive.
Guess what time it is? It’s time to talk more about SEO!
The same principles we used for our profile’s description can be applied to our boards’ descriptions. You want keywords to fill your description while also giving an accurate summary of what the board is about.
You are limited to 160 characters so make them count.
No matter what platform you are using, you want your brand to stand out. One of the ways you can do that is ensuring your boards all represent your brand. Pinterest allows you to set the board covers for each of your boards.
Board covers help to distinguish your profile from the millions of others out there. It isn’t necessary to create custom board covers. If you choose not to then Pinterest will use the very first pin you pin to a board as the cover.
However, you always want to try and emphasize your brand so setting a board cover is a pretty good idea. There are two ways you can match your brand with your board covers.
1. Brand Colors
If your Pinterest profile is based around an industry that is photography-focused, like food or fashion, then you can set your board covers to be pins that match your brand colors. For example, if blue is a dominant color in my brand, then I would select images where blue domaintes as my board cover.
Not every image you pin to the board has to contain blue, you just have to pick one.
Overall you want to try to achieve a cohesive look with your board covers.
Pinterest is about visual storytelling as much as anything else. When people see your board covers, what story are they telling them?
Even though Pinch of Yum isn’t going with a specific color due to the nature of their topic (food), you can see that they’ve chose high-quality images to use as their board covers to let you know right away this profile is all about food.
2. Board Signs
I don’t know if you want to call these board signs, labels or something else, but these are board cover specific images you create to help label your boards. It’s the approach I use with Obstacle.co.
I like this approach because the images I pin for Obstacle.co aren’t high-quality with regards to photography so it doesn’t make sense to try and make them standout similar to what Pinch of Yum does with their profile.
So instead, I go with the approach of labeling each board to let visitors know what the profile is focused on.
If you wish to take this approach the recommended image size for a board cover is 217×111. You can go taller if you want, but Pinterest will crop the image which can distort it quite a bit.
When you get too caught up in board creation you might not realize that the order of your boards is also important. If you do run a blog you want the very first board on your profile to be one that only contains pins from your site. Remember that the goal is to get Pinterest viewers over to your site so it doesn’t make sense to hide the one board that only goes back to your site in the middle.
After that you want to consider what topics the majority of your audience will want to see first. If you’re a fashion blogger, then having your Overalls board might not be the wisest decision.
Be considerate of the first two rows of boards. After that everything starts to get a bit jumbled together but I still recommend trying to order your boards in order from most important to least.
There are two major things that will change your Pinterest life:
- Automated pinning software
- Group boards
If you really want to grow your Pinterest profile you must utilize both.
Because this section is about boards we will focus on group boards.
What Are Group Boards?
Group boards are boards created by a Pinterest user with the intent to invite others to pin to it. It’s effectively a shared board that any of the board members can pin to.
Anybody can create them and if you’ve been on Pinterest long enough you’ve probably gotten an invite to one or two.
What Makes Them Powerful
You have a Pinterest account with a whopping 300 followers. You join a group board that has 50,000 followers. Now when you pin to that group board, your pin has a chance of being seen by 50,000 new people.
You’ve grown your audience potential from 300 to 50,000 all just by joining a board.
Of course there is no guarantee your pin will be seen by even 50% of the group board, but you’ll definitely increase your exposure
This is what makes group boards so powerful. Instead of relying purely on SEO to carry your pins to the top, you now have the power of the network effect behind you.
Joining Group Boards
Every group board has its own rules. Some will give you explicit instructions on how to join while others will keep you in the dark.