Your Site Sucks and You Have No Personality

But It's Okay Because We Are Going to Fix That Right Now

Updated: September 16, 2016

Before we begin, answer this question:

Do you like to hang out with people that you don’t have a good time with?

Probably not.

Chances are that is what you want people to do with your site, though. You want them to think of the blandest site around (yours) and decide to visit it because it will make their day.

It won’t.

You’ve spent the past couple of weeks, months, or years sitting around wondering why everybody else’s site is blossoming while yours is stuck in the mud. You’ve read all the e-books, watched all the courses, and even attended some webinars, but nothing seems to be working.

You are an SEO guru due to all of the material you’ve covered. Your site can’t get anymore optimized and yet people come to it, but don’t stick around.

People subscribe to your mailing list and promptly unsubscribe even though you spent a month creating the perfect autoresponders and lead magnets.

You’re about to give up, but you shouldn’t.

Instead, go back and read some of your posts and ask yourself if they are both entertaining and enlightening. Do they trigger an emotion in you? Do they sound like something you would want to read?

If someone read your posts to you in a bar as if you were having a conversation, would you be watching the TV or looking for a way out?

If so, that’s a sign your site lacks personality.

You’ve tried so hard to create a professional site that you took all of the personality out of it.

Sure you have some nice frills in your design, but that only goes so far. Your writing has to draw people in or else everything extra that you do is a complete waste.

You’ve decided to blog because you want to create a new lifestyle for yourself so why are you not putting yourself into it?

Writing Is Hard

If you’re going to write about the 7 incredible ways someone can boost their Instagram followers you better throw some spice in there or else your post isn’t going to be any different than the 13 other ones they read before telling them the exact same information.

We all like to think our blog is unique, but to the normal visitor, our blog is just like the other 10 they ignored today.

Fear You’ll Chase People Away

Building product-based businesses over the years I’ve learned something very important:

If you spend your time trying to please everybody you will end up pleasing nobody.

The same thing applies to your site. Your site is a product. Your writing is a product. You are probably writing hoping that you make everyone happy.

Let me tell you something right now, everybody doesn’t matter.

Only one person matters and that is the one person you are talking to right now. The one person that is on your page right now nodding their head to whatever you are saying because they agree with everything. You are talking to the one person where your message resonates the greatest with.

Your goal is to reach your True Fans. The people that will buy anything you sell. The people that will open every single email you write. The people that can’t stop telling the world about you.

True Fans.

Not the casual passerby that doesn’t give two shits if you’re selling a course for the low price of $19.

This doesn’t mean that you need to be mean like I am being right now, it just means you need to be true to yourself. Trust me, I’ve played the game of trying to be someone I’m not online. You begin to hate what you are doing and eventually you give up because you think it isn’t what you thought it would be.

The crazy thing is, you control the experience. Sure there are some boring parts to running a business, but that doesn’t mean there should be parts that you hate. Writing definitely shouldn’t be one of them.

If you don’t think you can make some good money by being yourself take a look at this:

By Regina has personality

Look at that opening copy on By Regina.

For Infopreneurs. For Bloggers.

Okay, nothing too fancy.

Monetize Your Epicness.

Hm, okay, seems like she is boosting me up. I like that.

You are legendary. I’m just here to make sure other people find out how epic you are, how valuable your information is, and why they should buy from you. Also, I’m a ninja.

Wow, okay. She is my personal cheerleader. I like that. She isn’t a business trying to sell me something, although she sells a ton of stuff. She is someone, like me, that wants to help me out.

Also, I’m a ninja.

Shieeeeeeeeeeeeet. That’s what I’m talking about! If someone tells you that you’re a ninja you are going to listen to them!

Just that small space of copy pulls you into the site and the brand. You’re now hooked.

You Are Having Thousands of One-On-One Conversations

Imagine sitting down at your computer with an idea for a post and getting excited to write it because you know that one person, your True Fan, is going to love it and they are going to tell you how much they love it.

Doesn’t that sound awesome?

It’s how I feel writing this post right now. I know there is someone out there wondering why their site isn’t growing even though they are doing everything by the book. This person is called the Restless Pathfinder.

They are searching for a way to go from Point A to Point B and they need a guide. You are their guide, but they don’t want you to be their guide if you are boring.

Ever been on a city tour or museum tour? What makes or breaks the tour isn’t the stuff that you see, but how the tour guide presents everything. A funny tour guide makes the tour memorable, while the boring tour guide makes you wish you just read the brochure ten more times.

A lot of the information that you are presenting isn’t anything new. Everything is a remix in a way so don’t think it comes down to writing original things. It comes down to how you present them.

To think of it another way, you are making a basic salad. Every other blog in your niche knows how to make the same salad and they do make the same salad. You aren’t going to find special tomatoes that nobody else can find.

So you need a way to make your salad stand out from the rest. What do you do?

You create an awesome dressing. Nobody can copy this dressing. They try, but they fail. This dressing is your voice. It is your brand.

We are all making the same salad with one exception: the dressing.

Your personality is the dressing. It’s the best part of the salad. Your audience doesn’t give two flying fricks about the lettuce. They get a choice of the dressing and that choice is personal for them.

So yeah, you will chase some people away because your dressing isn’t the one they like. What are you going to do? Try to create a dressing that everyone in the world likes? Go for it. It’ll taste like shit. You’ll see.

Own your unique dressing.

Share it with the world and be okay with the fact that some people won’t like it. You actually want some people to dislike it because that increases your chances of others liking it.

People like to do opposite things. They are weird like that.

You know what you don’t want? For people to have zero feelings towards your content. You either love coffee or your hate it. Water? It’s just there.

Don’t be water.

How to Unbore Your Site

If you’re just getting started with this blogging thing then it might take a while to find your voice, but you are in a good position because you don’t have months or years of bad habits to get rid of. It won’t be easy because even though people say you should write the way you talk, you know that wouldn’t fly too well.

If it did then this post would be filled with a ton of “like”s, “ummm”s, “whatever”s, and “I think…”s.

What you wanna do is find the right combination of your voice and writing that shows you at least got past 5th grade.

You might’ve learned in school that paragraphs are a minimum of 3-5 sentences, but in the real world if you talk that much you end up losing the person.

Instead, why don’t you break up your paragraphs so that they seem to have a more natural flow.

Pretend you are doing nice pauses to assess if your listener is actually listening. Or you can pretend that you got distracted by a dog riding a unicycle and you need to get back on track.

The best blogging is a conversation. It can be too easy to equate professionalism with quality. You need to stand out and your voice is one of the unique things that nobody else can copy. They can copy your material, they can copy your design, and they can copy your tactics. But they can never copy your voice.

That is yours and yours alone. Own it.

Readers Have Attention Quotas

Readers have enough trash distracting them throughout the day so when they sit down to actually learn they only have a limited amount of attention quota to offer. I totally made this term up, but roll with me here.

If you want to learn something after a long day at work you know that you only have 90 minutes before your body starts to collapse on you. Do you want to waste that time reading boring material that will tire you out quicker or do you want to read stuff that is entertaining and enlightening?

You want to read stuff that is engaging and keeps you interested. You did enough boring learning in school. Why do you have to do in adulthood as well?

If someone wants to read something dry they will go to Wikipedia. Instead, they are coming to you because they connect with you and your voice.

When you are engaged in a wonderful conversation with someone you can feel a connection building. That is what you’re writing should be doing, building connections.

Building Connections

One of the important aspects of growing a tribe is being able to connect with people. You can’t do that if you don’t speak their language. Let’s take a look at two examples.

Learn how to grow your tribe.

Everyone says something like this, right? Now let’s look at something else.

You know what sucks? Writing for an audience of one. Don’t be a lame brain. Learn how to attract a tribe like Yogi Bear to a picnic basket.

This second message is not much different from the first one, but it injects some personality. It doesn’t come across as a corporation trying to sell me something. It comes across as something my friends would say to me and I would chuckle, slap them on the back of the head, and then ask them how much?

Are you the door-to-door salesman trying to have a conversation or are you at a bar during happy hour living it up with good people?

People connect with like-minded people. It’s hard to believe someone is like-minded if they don’t speak your language. Your writing makes you personable and personable allows people to build a connection with you.

They have enough faceless corporations spouting bullshit messages their way, they don’t need a blogger talking the same way.

All of this sounds great, right? But how do you do a better job of writing in a voice that does you and your brand justice? Try saying your post instead of writing it.

Speak Your Post

If you are supposed to write like you talk then why don’t you actually say your post out loud before writing it? There are plenty of apps for your phone that you can use to record your voice. You can either speak your post before writing it or read your post after you are done.

Either way, it gives you a chance to hear your post and you can decide if you like what you are hearing. If you don’t like what you are hearing, how is someone else going to like reading it?

Check out this post by Melyssa Griffin. She offers an audio version of her post which is really awesome. If you listen to the audio you can tell that none of it is robotic. It comes across clear and personable.

Melyssa Griffin audio posts - add personality to your site

And guess what?

So does the written version of the content!

Melyssa does a great job of filling her posts with her quirky personality which allows her audience to feel a connection with her. Now that she does audio versions of her posts it helps to bring people in even closer.

Your personality can extend beyond just your writing. The design of your site also plays a huge role in helping people connect with you.

Design Your Experience

Picking a theme or designing a site yourself goes way beyond just liking the colors. Your theme needs to be a representation of your personality.

Check out the design of Wonderlass.


In that small little image, don’t you feel personality oozing out of it? In two simple columns, Allison is able to inject more personality than most bloggers do on a full page.

You get an image of her in an outrageous outfit laughing it up. That lets you know she is here to have fun. Then you have the bright colors which reinforce that attitude. Finally, look at the copy.

Hey there buttercup! You know what I REALLY want today? Ice cream. But that’s beside the point.

The copy reinforces the design and the design reinforces the copy. They all play a role in ensuring that her personality comes out of every facet of the site.

It’s awesome.

Most importantly, you gain something from reading her site. She wants you to have a good time, but she also wants you to learn. I don’t know if the term edutainment is still around, but that is what the best teachers do; they edutain you.

Injecting Personality Into Your Site

Okay, you get it. Personality is important to add to your site. You finally understand it can be what separates your site from the rest, but how do you add personality to your site?

We’ve already discussed a couple of ways:

  • Your writing needs to come across as a conversation, not a lecture.
  • Your design should reflect your personality with color and font choices.
  • You can add audio versions of your posts to your site.

What else can you do? Toss up images of things that you like and images of yourself. When people can see a face then the writing on the site immediately becomes more personable. They know that there is an actual person writing this awesome stuff.

You can add a video of yourself. I’m going to run back to Melyssa Griffin who has a quirky video at the footer of every page. Seriously, this thing is oozing personality.

Melyssa Griffin quirky video


Your site doesn’t have to scream you. It just has to show some authenticity and there is no better way to do that than to leak your personality throughout your site.

The best bloggers are ones that open up and allow connections to be made with their audience. Some people will gravitate towards those that are successful and others will gravitate towards those that are similar to them. It can be hard to find out if someone is similar to you if they hide behind a wall.

There is no wall on your blog and if there is, then it is graffitied with your face all over it.

No blog has ever failed because someone showed too much personality and wasn’t boring enough.

Think of a celebrity you are drawn to and ask yourself if they are boring. They probably aren’t. They show their quirks to the world and that draws you even closer to them.

Your goal as a blogger isn’t to come off as a stodgy business person. You can maintain professionalism in your actions while still showcasing that wonderful personality that your friends and family love.

You definitely have personality and now it is time to make sure your blog does as well.

Did you know that there are exactly 13,783 steps to building a successful blog?

I'm just playing, I have no idea how many steps there are but believe me there are a lot.

In fact, one of the biggest reasons why many bloggers don't even get off the ground is because they suffer from analysis paralysis.

The other ones simply don't know what the next step is supposed to be.

That's why I created the 12-Day Blogging Bootcamp.

The idea behind it is that once you see the big picture of everything that you need to build a successful blog, it will become much easier to take the next step.

Stop wondering what it takes to build a blog that can help you quit your job or relieve some of the stress your family might be going through.

The free 12-Day Blogging Bootcamp is meant to give you an overview of successful blogging that nobody else can provide.

These are the things that I do over and over and over again with my blogs, not just my how to make money blog. All of them.

  • Personal Finance
  • Health and Fitness
  • Diet and Nutrition
  • Women's Lifestyle
  • Working From Home
  • Survival
  • Homesteading
  • Parenting
  • Beauty and Fashion

My knowledge is coming from a place of diversity with the different blogs that I run so when I say you're going to learn things you won't find elsewhere, I mean it.

→ Start the Free 12-Day Blogging Bootcamp ←

You don’t get what you don’t ask for so I’m asking you to take a second to share Your Site Sucks and You Have No Personality with your audience. They respect great content.

Share on Pinterest

Your Site Sucks and You Have No Personality

More Great Content on Obstacle.co

The 5 Steps I Took to Make $29,903.62 in a Month with Blogging

Want to make money blogging? Here are the 5 steps that I always follow that allow me to make over $30,000 a month with blogging.

Screw Your Income Reports

This channels my thoughts on income reports and why many of them are so useless. #Blog #Blogging

Why Blogging Is Scary as Shit

I always thought blogging was scary but I never understood why. This article explains exactly what can make blogging scared. PINNED! #blogging #howtoblog

Why Blogging Is a Complete Waste of Your Time

Are you just wasting your time blogging? It's possible but here are the two things you need to keep in mind so time isn't wasted anymore.

Blogging Bullsh*t: Why Do Bloggers Keep Lying About Money?

Blogging to make money can seem like a mystery when everyone else is making money. But are they really making money and is it really that hard?

The One Million Dollar Blog Challenge: An 18 Month Blog Journey

There are a lot of different goals you can set for a blog. $100,000 is a solid goal to have. My goal is to do that 10 different times with 10 different blogs. Say hello to the One Million Dollar Blog Challenge.

33 Tips to Help You Crush It on Pinterest and Get Massive Traffic to Your Blog

Curious about how to get the most out of Pinterest marketing for your blog? These 33 tips will show you how to generate big traffic with Pinterest for your blog.

WordPress SEO: The Definitive Guide for Bloggers

It's tough building a successful blog without a basic understanding of SEO. If you are using WordPress this SEO guide will help you understand and conquer the basics of SEO.

15 Non-Obvious Do’s and Don’ts of Blogging That Every Blogger Should Follow

Are their rules to blogging? Yes and no. These blogging do's and don'ts will help you get on the right track with your blog.

How to get 17,000 Pageviews in One Week Using Pinterest

Want to know how to get traffic to your blog? Using Pinterest to get blog traffic is a great way to quickly boost your blog.

The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs

Is blogging to make money really that easy? If so why do some many bloggers fail to make money? It's all down to the how to make money blogging conspiracy.

7 Blog Niches That Get Good Traffic and Make Good Money

If you want to make money blogging in a reasonable amount of time then you should pick a niche with a good audience. Here are 7 blog niches that you should choose when starting a new blog.

Pinterest Traffic: How I Got Over 400,000 Pageviews in 60 Days for My Brand New Blog

Ready to grow your blog quickly? Here are the strategies I used to grow a blog to over 400,000 pageviews in the first 60 days using Pinterest traffic.

How I Made Over $3,000 This Month From Blogging

Interested in working from home and making money with your blog? This post shows you how I made over $3,000 this month from blogging.

How to Get More Traffic to Your Blog: A Guide to Reaching More People

Want to know how to get more blog traffic? This guide will show you how to increase blog traffic through many different methods and tips.

How to Make Money Blogging: A Beginner’s Guide to Working at Home

Want to learn how to make money blogging? Here is how to start a blog to make money blogging allowing you to work at home and be free.

19 Things You Need To Do To Every Blog Post Before, During, & After You Hit Publish

Before you hit publish do you know there is a list of things you should do with your blog post? After you hit publish did you know there is a list of things you need to do with your blog post? Here is how to get your blog post noticed.

9 Things You Need to Know to Become a Full-Time Blogger

Want to earn full-time income with your blog? Here are 9 things you need to know if you want to become a full-time blogger and work from home.

9 Reasons Why Your Blog Makes No Money

Want to work at home? You could start a blog but you need to know why your blog might not make money. Prevent these 9 things from happening and you can work from home by blogging.

How to Grow Your Blog Without Spending Money

Want to grow your blog but don't want to spend money? Here are some ways that you can grow your blog without opening your wallet so you can start working at home.

How to Write a Powerful Blog Post That Your Audience Loves

Want to get people to your blog? Then you need to learn how to write powerful blog posts. Here are the things that separate the boring posts from the great ones. Learn how to write powerful posts.

Join the Community

The Billionaire Blog Club

I decided that learning how to blog was getting a bit out of hand for people. Having to bounce all around to find the right course that you need at the right time isn't helpful so I created the Billionaire Blog Club.

I wanted to create a blogging community that had everything you needed under one roof. Courses. Resources. Community.

So I did.

Join thousands of other brilliant bloggers who quit treating blogging as a hobby and have turned their blogs into businesses.

If you don’t like hard work and challenges then you don’t want to pursue blogging as an avenue for making money.

Seriously, you're better off mastering eBay.

This site isn’t for everybody but it might be for you.

First, let's get one thing straight. This is a blog that shows you how to make money blogging. Let's not pretend that it isn't.

This is not a blog that will present you with miracles or false claims. I run my own network of blogs to continue to showcase the lessons that I teach.

That's right, you aren't my guinea pig. You aren't the person I want to test my blog growth theories on.

If it works for my blogs I will share it.

If it doesn't work for my blogs I will share it.

If you want fluffy content that will make you feel warm inside then this isn't the site for you.

If you want content that gets straight to the point and gives you real perspective on how to make money blogging then I welcome you aboard.

The Billionaire Blog Club

What happens when 1,000 bloggers make $1,000,000 each over the next couple of years?

$1,000,000,000 is what happens.

The Billionaire Blog Club is about producing results. It's the only blog course that you will ever need because it covers all of the main aspects of blogging that help to make you money:

  • Building an Audience
  • Building Multiple Streams of Revenue

If this sounds like your cup of tea then check it out.

Check it out now!