Brands tend to think there are two options when it comes to their audience:

  1. Be forgotten
  2. Be seen

That’s why you see their ads all over the place. They know they’re going to be forgotten the second the ad disappears so they make sure they have another ready.

But there is a third option. One nobody seems to talk about.

3. Be imagined

This is when people think about your brand even when you aren’t in their faces.