Have you ever been in the kitchen when something triggers a random memory from many years ago? The two things aren’t even associated and yet here you are thinking about it. The memory is attached to an emotion. If you can get people to feel, then you can get them to remember.
Brands tend to think there are two options when it comes to their audience: That’s why you see their ads all over the place. They know they’re going to be forgotten the second the ad disappears so they make sure they have another ready. But there is a third option. One nobody seems to talk …
Welcome! This isn’t just about marketing – it’s about crafting a narrative. At the heart of exceptional marketing lies a captivating story. A compelling tale has the power to transform a business, ignite a brand, and inspire action, while a mismatched narrative can lead to the opposite. But we don’t just stop at storytelling. Our …